They apply a numerical framework to this growth strategy so teams know what’s important and what to drive.
More and more people are embracing Objectives and Key Results (OKRs) even though there’s been no research that using OKRs impacts financial results. Now there is.
Using the OKR, the Zynga team set the objective to become #1 iOS poker game. After 6 months, the objective turned into result.
OKR is one of the best methods in the field of setting and monitoring team and personal goals. Introduced to Google by their VC John Doerr, OKR’s became a cornerstone of making Google management successful.